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Kingfisher Beer – the Real Taste of India!

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I know a lot of people like a glass of wine with their curry or even a jug of water but the majority seem to prefer beer and Kingfisher is renowned as one of the most popular brands of Indian beer in the world today.

The origins of stretch back to one of the oldest established and best breweries in India.  Castle Breweries first began brewing beer in 1857 in the magnificent city of Mysore.  Carts drawn by bullocks carried the huge barrels of beer, known as hogsheads, through the narrow streets.  In time Castle allied with four other brewers to become United Breweries.

In the 1970s United Breweries began to concentrate on exporting their beers to other countries and it is now found in over 50 countries around the world.  The Kingfisher brand was launched in 1978.  The premium lager is brewed in the UK to the same authentic Indian recipe.

Today United Breweries are recognised as the leading brewer in India, with around 50% of the home market.  Kingfisher Strong is the largest selling beer in the country and one in every three beers sold in India is a Kingfisher.

Kingfisher is heavily involved in sports sponsorship including their own F1 team, Force India.  They are also a sponsor of several Indian cricket teams.



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Guest Monday, 26 October 2020